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Ketty Maisonrouge

Adjunct Professor - Marketing

BA, The Institut d'Etudes Politiques de Paris;
LLM, Universite de Paris I - La Sorbonne
Joined CBS in 2004

Ketty Pucci-Sisti Maisonrouge runs a firm specializing in Luxury Innovation, KM&Co., assisting luxury firms and start ups in branding, financing and long term strategies. She is also the cofounder and board member of a few start-ups, including Savelli, a Board Member of the luxury brand J. Mendel, a Senior Advisor to The Gores Group, and sits on the Advisory Board of the LSG Holdings. Ketty Pucci-Sisti Maisonrouge joined the Columbia Business School faculty in 2004 and teaches the Master Class “Marketing of Luxury Products”, which is the only class focused on the luxury industry in the current curriculum.

In May 2012 she was awarded the Dean’s Award for Teaching Excellence by Columbia Business School Dean Glenn Hubbard. She is also a Visiting Professor at IE Business School in Madrid (Spain) and was awarded the IE Business School Recononcimiento a la Excelencia Docente in 2012. In fall 2013, her first book, The Luxury Alchemist, was published by Assouline and went on to receive the International Award at the annual literary event, La Foret des Livres in the Loire Valley, France.

Ketty Pucci-Sisti Maisonrouge was born in Italy and grew up in Switzerland and France. Her broad background includes a degree in Business Administration from the Institut d’Etudes Politiques de Paris and a Masters Degree in Law from the Sorbonne. In the US, she completed course work for a Master’s degree in Italian Renaissance Art at New York University’s Institute of Fine Arts.

In 1988, Mrs. Maisonrouge founded Ketty Maisonrouge & Company, Inc (KM & Co.), a marketing and

communications firm specializing in the areas of fine arts and luxury goods. Her extensive client list includes Chaumet, Christofle, Damiani, Trussardi, Puiforcat, the Italian Trade Office, Hermès, Escada, and La Biennale des Antiquaires. In addition, Ms. Maisonrouge launched an antiques store in Washington, Connecticut, specializing in 18th century European art, and created Vieux Livres d’Europe, a rare book company.

Concurrent to her duties with Ketty Maisonrouge & Company, Ms. Maisonrouge served as the permanent US Representative of the Comité Colbert, an association of over 70 French Luxury companies, from 1988 until the organization closed its representative office in January 2004.